Whether you’re new to the niche site industry or a guru, learning from other website publishers is a cheat that’ll help you achieve your goals faster. Learning from others daily about what works is more important now than ever before, especially with the ever-changing Google Algorithm and the evolution of AI, which have both contributed to constant volatility in the SEO space.
My name is Michael Adegoke (michael_degoke) and I build niche sites. I build both to keep and to flip.
The list I am sharing with you today is from my experience based on the value I have received from those I will be mentioning. Of course, other niche site owners, or bloggers as they are popularly called also attest to the helpfulness of the content created by these bloggers.
This is not in any way exhaustive, as earlier said, these are the ones I know. There could be several others I am yet to discover, as I do, I’ll update the list.
By the way, I don’t know any of these guys personally, but I do respect them greatly for the effort they put into helping others, especially the ones that go public with their stats, or build in public (e.g. @nichedown).
How I Classify the Niche Site Experts
Most of these Experts create content and have expertise generally in the Niche Site industry. For instance, they may share content about keyword research, monetization, backlinks, etc. But for the ease of direction, I selected an area I think they share more information about or they seem to be more comfortable with. If I classify someone as an expert with Affiliates, it doesn’t mean they are not good with keyword research or any other aspects. Affiliate marketing is just what jumps at me when I see their content.
I may be wrong, but at least, you get to know someone who shares amazing content for free.
Note: There are a couple of Niche Site Experts who are not included in this list because most of their content is not available for free. I tried to narrow this list to those who provide free content.
Keyword Research
In this category, I have listed people who are prominent for their ideas about Keyword Research. You can learn keyword research from other experts I mention in other categories as well but these are my recommendations.
1. Niche Site Lady

Niche Site Lady is an anonymous SEO expert who makes $750k per year. According to her newsletter (Dec. 23), she has sites in the following Travel, Gaming, Environment, and leisure niches. NSL as she is popularly called shares a lot of valuable insights through her Newsletter and her Twitter account. I’ve personally learned a lot from her.
Aside from keyword research, she has had some good results generating traffic from Facebook. In addition to that, she also shares her income report monthly.
Fortunately, you can get access to all the newsletters she has ever sent for a token.
Twitter Handle: Niche Site Lady
Niche Discovery
This category includes experts who are helpful for finding a niche to build your sites in. Some of them have gone as far as creating tools that will help you discover niches. As with other categories, they also share other tips about blogging generally.
1. Niche Nirvana

An anonymous Twitter account possibly run by a male in the UK. This user sends some strange and profitable niche ideas your way weekly through email. He also analyses some small sites that are getting terrific traffic on Twitter, just to give you ideas of the possibilities that exist. He also has a website, where you can get a list of curated profitable niches.
Twitter Handle: Niche Nirvana
2. Ian H.

He is the owner and creator of Site Stats Database, a tool that helps with discovering sites that exist in about 2, 000+ niches. This tool helps you see the existing competition in different niches, the amount of backlinks you may need, and how easy it would likely be for you to excel.
Although this tool is a paid one, Ian shares some of the niches, keywords, and sites on both his Twitter and Newsletter from time to time.
Twitter Handle: Ian H.
Big Sites’ SEO Insights
For now, this category has just Glen Allsopp.
1. Glen Allsopp

He is the owner of the free detailed.com browser extension. Glenn provides an extensive report into the trends common to big websites across the world. His reports contain an incredible amount of data that is worth paying for, but he gives it all out for free. The report covers companies like Dotdash Meredith, Ziff Davis, Arena Group, Future, Hearst, etc. In addition to this, Glen has a list of the top 50 niches, you can select from.
Twitter Handle: Glen Allsopp
Monetization with Ads
Here, I talk about Niche Site Builders who have built some expertise in making the most out of Ads on niche sites. These people also monetize with affiliates, sponsorship, etc but I believe they have a lot to teach in the area of Ads.
1. Jon Dykstra

Jon is the owner of Fat Stacks. He has a lot of experience building websites and monetizing them with Ads. He has sites in several niches. At one point, he was the winner of Niche Site Lady’s race to $100k a month competition. Jon’s website is loaded with a lot of tips you can apply either as a new blogger or a veteran. He is not so active on Twitter but he sends weekly newsletters.
Twitter Handle: Fat Stacks
AI
In this category, we talk about experts who use AI to achieve productivity with their sites either for keyword research, content production, Social Media marketing, or any other aspect of Web publishing.
1. Anne Moss

Anne is a veteran Web Publisher with more than 20 years of experience. It was difficult to classify her expertise. I managed to put her here because of her widely proclaimed love for AI tools. From Anne, you can learn how to drive massive traffic from Facebook, Quality content creation with AI, Long-tail keyword strategy, etc. Anne has a portfolio of more than 20 websites and she shares her insights both on her website and through Newsletters. You may not learn a lot from her through Twitter but her emails are always insightful.
Twitter Handle: Anne Moss
2. Jesse Cunningham

Jesse is an expert at creating blog posts with AI tools. He runs some case studies publicly and that gives a lot of opportunity to learn. Although his YouTube channel is relatively new he has created a lot of value in the blogging space. Jesse is quite open with his methods and offers a lot for free. I don’t know what his Twitter handle is but his YouTube channel is where I learned from.
Jesse also has a free weekly newsletter you can sign up to.
YouTube: Jesse Cunningham
SEO
Bloggers in this group share general information about building niche sites. They share about traffic generation, keyword research, etc. Most of the other experts can also fall into this category.
Jared Bauman

Jared is a co-host of the Niche Pursuit podcast. A podcast dedicated to sharing success stories of digital entrepreneurs who are killing it in their niches. A lot of Niche site owners have been featured on his podcast. Jared shares some tips for traffic generation and keyword research both on his Twitter account and in his weekly newsletter called – Weekend Growth. Jared also talks about Amazon Influencing.
Twitter Handle: Jared Bauman
2. Matt Diggity

Matt Diggity is another well-experienced SEO with plenty of YouTube videos to bless anyone who wants to be successful in the niche site space. Matt’s tips include redirecting expired domains, backlink hacks, etc. There is a lot you can learn from Matt Diggity concerning blogging.
YouTube: Matt Diggity